Paradise Driver: 08/19/08

Tuesday, August 19, 2008

TV ADS

You have to admire really well produced TV ads. The agency has 30 seconds to capture your attention, tell a complete story and establish product idenity in your brain. One of the best at this is the agency that handles Budweiser Beer and, especially, Bud Light ads.

A good ad is one that can be ID by the consumer, even when they are not in the room. That has such strong compulsion that people will stop what they are doing to come back and view the ad. Bud Light 30-second spots do that.

This ad out of Australia has nailed the concept, with one fatal flaw. What is it they are advertising? The product name is shown but never mentioned.

Same with this ad for Jolt Cola. Great, funny ad but no product ID on the aural level.

What can I say about this ad from France?

Thanks for visiting. Have a nice day.

"Let's all be careful out there!"

AUGUST 19TH

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Today is Tuesday, August 19, the 232nd day of 2008.
There are 134 days left in the year.

Today's Highlight in History:

On August 19, 1812, the USS Constitution defeated the British frigate Guerriere off Nova Scotia during the War of 1812.

On this date:

In 1807, Robert Fulton's North River Steamboat arrived in Albany, two days after leaving New York.
In 1918, "Yip! Yip! Yaphank," a musical revue by Irving Berlin featuring Army recruits from Camp Upton in Yaphank, N.Y., opened on Broadway.
In 1929, the radio comedy program "Amos 'n' Andy," starring Freeman Gosden and Charles Correll, made its debut on the NBC Blue Network.
In 1934, a plebiscite in Germany approved the vesting of sole executive power in Adolf Hitler.
In 1942, during World War II, about 6,000 Canadian and British soldiers launched a disastrous raid against the Germans at Dieppe, France, suffering more than 50 percent casualties.
In 1955, severe flooding in the northeastern U.S. claimed some 200 lives.
In 1960, a tribunal in Moscow convicted American U2 pilot Francis Gary Powers of espionage.
In 1976, President Ford won the Republican presidential nomination at the party's convention in Kansas City, Mo.
In 1982, Soviet cosmonaut Svetlana Savitskaya became the second woman to be launched into space.
In 1991, Soviet hard-liners announced to a shocked world that President Mikhail S. Gorbachev had been removed from power. (The coup collapsed two days later.)

Ten years ago:

President Clinton spent a quiet 52nd birthday with his family on Martha's Vineyard, Mass., as controversy continued to swirl over his admissions to a grand jury concerning his relationship with Monica Lewinsky.

Five years ago:

A suicide truck bomb struck U.N. headquarters in Baghdad, killing 22, including the top U.N. envoy, Sergio Vieira de Mello.
A suicide bombing of a bus in Jerusalem killed 22 people.

One year ago:

Hurricane Dean, which had already killed eight people on its destructive march across the Caribbean, pummeled Jamaica with gusting winds and torrential rains as a Category 4 storm.
French Foreign Minister Bernard Kouchner paid an unannounced and highly symbolic visit to Baghdad — the first by a senior French official since the war started.
Elvira Arellano, an illegal immigrant who'd taken refuge in a Chicago church to avoid being separated from her U.S.-born son, was deported to Mexico.

Today's Birthdays: